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When planning a café, most owners spend a lot of time on the interior and the espresso machine. But how much thought have you given to the coffee your customers will drink every day? Coffee beans are the ingredient you use every day, and the flavor customers remember your café by. In-house roasting means designing that flavor yourself. 1. Create a Flavor That's Uniquely Yours The same green coffee can taste and smell very different depending on how it's roasted. By adjusting